Direction A
Riverline
The four of you stand across the top of the page under one sentence. Then everything you offer sits along a river that runs through the stages of a life.
Website design directions · October 2026Three directions your new website could take.
Before we rebuild your website, we wanted to show you how far the look and feel could go. Each direction below is a working page made from your own words, logo, colours and photographs, so you can open it and click through it like a real site.
How to use this page
Three directions for your new website, each built from your own words, your logo and your own photographs. They are working pages you can open, scroll and try on a phone, not pictures of pages.
Look through each one and tell us which feels most like Hamley House. They are starting points, and parts of each can be combined: the opening of one with the team page of another.
Nothing here changes your current website.
Side by side
The first screen of each direction on a laptop. Each one opens as a real page you can scroll and click. The label in its bottom-left corner brings you back here.
Direction B
From nine
The page is the length of your clinic day. It opens at nine with your own words, "We take the time to listen.", very large, and closes at four with what to do when you are closed.
Direction C
In Their Own Hands
A large, elegant headline across the page, the photograph of the four of you beneath it with each of you named, and your hours and both ways to reach you along the bottom.
A
Direction A
Riverline
Hamley House is four clinicians, and the page opens by saying so: "Owned by the four women who look after you", over the four of you, named. Your services are then placed along a river, for a practice on the Murray, with six stops from Expecting to Living well, longer, so a patient finds what they need by finding where they are in life.
What we like about it
- It could only be Hamley House: the four of you are the first thing anyone sees.
- Your services are arranged the way people think about them, by stage of life.
- Your fees are clear on a phone, with what the patient pays stated first.
- The Our people page gives each of you room and respect.
Worth weighing up
- It is calm and gentle rather than bold.
- On a phone the services make it a long page.
Lettering
Newsreader, a warm, light serif, for headlines. Atkinson Hyperlegible for everything you read, a typeface designed to be easy to read for people with low vision, because your patients run from newborns to the very old.
Photographs
Your own photographs only. The four portraits stand side by side, and each stage of life has the one photograph that is genuinely of it: the ultrasound, the newborn, the children's room, the skin check.
Movement
The four portraits rise into view one after another. The river draws itself as you scroll. The top of the page shows whether the clinic is open right now.
New photographs that would lift it
- A photograph of the building from the Old Sturt Highway.
- The four of you photographed together at the same standard as your individual portraits.
B
Direction B
From nine
A bold, poster-like page. Your own sentence fills the first screen on deep green beside the photograph of the four of you, with your day drawn from 9:00am to 4:00pm underneath. It ends with "Until four." and the after-hours numbers, 000, Riverland General Hospital and Health Direct, as large as the headline.
What we like about it
- The most striking first impression of the three.
- Your opening hours become the shape of the page.
- The after-hours numbers can't be missed.
Worth weighing up
- It is loud. Some patients will like the confidence; others expect a family practice to feel softer.
- Below the opening it becomes plainer.
Lettering
Familjen Grotesk, a strong, plain lettering, for the large statements. Literata, a reading serif, for your biographies and everything longer.
Photographs
The photograph of the four of you sits beside the opening line. Your services are three photographed groups: with a child, for women, and staying well.
Movement
The large lettering fits itself to the width of each screen. Sections ease into view.
New photographs that would lift it
- A wide photograph of the practice from the highway.
C
Direction C
In Their Own Hands
Ownership you can see. A large headline leads into the full photograph of the four of you, with your names and roles beneath, then your information in clean, ruled sections: care in three photographed chapters, your fees, and your address as the heading of the visit section.
What we like about it
- The most polished and complete of the three.
- All four of you, named, in the very first screen on every device.
- Your hours, address, Book and Call are all visible without scrolling.
- Very clear on a phone.
Worth weighing up
- The headline, "Care is in their own hands", may need your input; we would happily change the words.
- It is more formal than the other two.
Lettering
Gloock, a sharp, high-contrast serif, for headlines. Instrument Sans for everything you read.
Photographs
The full photograph of the four of you opens the page at every size, followed by each of you in an equal portrait. Consultation photographs sit with the care they show.
Movement
Gentle, short reveals as you scroll.
New photographs that would lift it
- The four of you outside the practice in morning light, for the visit page.
On every screen
The first screen of each direction on eight sizes of screen, from a 4K monitor down to a phone, drawn at the same height here so the shapes can be compared. Scroll each row sideways.
A Riverline
From a laptop to a 4K screen the four portraits fill the opening and the headline grows with the width. On a phone the four of you sit two by two.
B From nine
One bold opening at every size, with the photograph beside your words. On a phone it stacks, with Call and Book always at the bottom of the screen.
C In Their Own Hands
On large screens the opening fills the screen exactly, so the headline, the four of you and both ways to reach you are always together. On a phone the four names sit two by two under the photograph.
Your website today
For comparison, this is your website today.
Everything important stays true in all three directions: the same services, your words, your fees and hours, and the two ways to reach you, online booking and the telephone. A few things are left out on purpose: the contact form, the email address and the fax number, because patients put medical details into them, which accreditation asks practices to avoid; and pages left over from the website template the old site was built on.
What we looked at
Twelve pages from eleven websites we studied before drawing anything, and what each does well. None is a general practice, on purpose: the aim was to borrow confidence, not a look.
Good to know, and what happens next
What you are looking at
- Each direction is two working pages: the home page and Our people. Other menu links are placeholders.
- All three are built only from what is already on your website: your words, your logo, your colours and your photographs.
- Booking goes to your AutoMed page and Call rings 08 7533 2200, exactly as now.
Please check
- Helen's years of experience: your About page says 15 in one version and 16 in another. We have used 16.
- Janelle's title: we have shown Director and Registered Nurse.
- A sentence for Paediatric Nasogastric Services, which has no description on your current site.
What happens next
Have a look through each one, on a phone as well as a computer, and tell us which feels most like Hamley House. You are welcome to pick parts of each.
We will then build your choice across every page on a separate preview address, and you will check every fact and every profile before it replaces your current website.
Nothing changes on your current website until you say so.